About Us

This is a privacy policy for What Matters (the “Site”), which is published by McKinsey & Company. Our home page is located at whatmatters.mckinseydigital.com.

Data Collection

Access Log Information

Our Web server collects the following access log information: click-stream data and HTTP protocol elements. Our Web server collects access logs containing this information. The data may be used by us and our agents for the following purposes:

• Web site and system administration
• research and development

Cookies

We collect HTTP cookies, a technology that can be used to provide you with tailored information from the Site. A cookie is an element of data that a Web site can send to your browser, which may then store it on your system. You can set your browser to notify you when you receive a cookie, thereby giving yourself a chance to decide whether to accept it.

Cookies may be used by us and our agents for the following purposes:

• Web site and system administration
• research and development
• anonymous user analysis
• anonymous user profiling and decision making

Cookies are used to track visitors to our Site so we can better understand what portions of it best serve you.

To administer our Web site and for research purposes, What Matters has contracted with a third party to track and analyze anonymous usage and volume statistical information from our visitors and members. Such information is shared externally only on an anonymous, aggregated basis.

This third party uses persistent cookies to help track visitor behavior. On behalf of What Matters, the third party sets these cookies, which will be listed under the domain whatmatters.mckinseyquarterly.com. In addition, the third party uses clear gifs, also known as “Web beacons”: tiny graphics, with a unique identifier, that are similar in function to cookies. These clear gifs, which are not tied to the user’s personally identifiable information, help us to improve the visitor experience, to manage our site content, and to track visitor behavior.

User Information

We collect the following user information: unique identifiers, the user’s name and e-mail address, the user’s job title, and the name of the user’s employer. At the user’s option, we may also collect preference data.

We use this data for the following purposes:

• completion and support of the current activity
• Web site and system administration
• research and development
• anonymous user analysis
• contacting visitors for the marketing of services or products (the user may opt out of this usage)

The data can help us, for example, in controlling access to certain content on our site and in alerting users to new site content and services. By signing up for any of our newsletters or alerts, you agree to receive on occasion other correspondence from What Matters or its agents. This type of information is shared externally only in anonymous, aggregated form for generalized user analysis. You will be contacted by e-mail or otherwise only by What Matters or it agents or, occasionally, by other McKinsey staff, and you may modify your e-mail preferences and/or opt out of such contacts by clicking here:
http://whatmatters.mckinseydigital.com/lists/?p=unsubscribe

E-Mail Information

We ask for your e-mail address at registration. We will send e-mail to this address (i) to confirm your registration, (ii) if you opt in to any of our newsletters or alerts, and (iii) if you request that we contact you for any other reason.

In addition, we may contact you regarding your account status and major changes to the Web site and/or to the Terms of Use and Privacy Policy.

If you sign up to receive any of our newsletters or alerts, you may on occasion receive other correspondence from What Matters. Your e-mail address will not be shared with any third party other than an agent who has agreed to send e-mails on our behalf. You can unsubscribe from these e-mails by clicking here: http://whatmatters.mckinseydigital.com/lists/?p=unsubscribe

The AddThis Email feature enables What Matters to send links to our content through e-mail at our users’ request. The e-mail address(es) that you supply in connection with this service will be used only to send the requested article. They will not be stored or reused for any purpose.

Links to Third-Party Sites

We may provide links to third-party Web sites as a service to our users. Please be aware that we cannot control and are not responsible for the information collection practices of such third-party Web sites-policies that may differ from those of this Site. We encourage you to review and understand the privacy policies of these other Web sites before providing any information to them.

Information Access, Change, and/or Deletion

You may access, correct, update, and/or delete any personally identifiable information that you submit to the Site. You may also unsubscribe from mailing lists or any registrations on the Site. To do so, please either follow the instructions on the page of the Site where you provided the information or where you subscribed or registered or contact us at McKinsey & Company, Legal Department, 55 East 52nd Street, New York, NY 10022.

Security

McKinsey has implemented generally accepted standards of technology and operational security to protect personally identifiable information from loss, misuse, alteration, or destruction. Only authorized McKinsey personnel have access to personally identifiable information, and these employees are required to treat this information as confidential. Despite these precautions, McKinsey cannot guarantee that unauthorized persons will not obtain access to your personally identifiable information.

Transborder Hosting and Transfer of Information

Personally identifiable information collected on the Site may be transferred, from time to time, to McKinsey offices or personnel or to third parties located throughout the world, and the Site may be viewed and hosted anywhere in the world, including countries that may not have laws of general applicability regulating the use and transfer of such data.

Children’s Online Privacy Protection

McKinsey understands the importance of protecting children’s privacy, especially in an online environment. The Site is not intentionally designed for or directed at children 13 years of age or younger, and McKinsey will not intentionally collect or maintain information about anyone under the age of 14.

Consent

By using the Site, you consent to the collection, use, and storage of your information by us in the manner described in this Privacy Policy and elsewhere on the Site. We reserve the right to make changes to this Privacy Policy from time to time. We will alert you to any such changes by updating this Privacy Policy, which was last updated on February 17, 2009.

Contact Our Privacy Department

If you have any questions about our Privacy Policy, please contact us at McKinsey & Company, Legal Department, 55 East 52nd Street, New York, NY 10022.