Soumitra Dutta is the Roland Berger Professor of Business and Technology and founder of eLab at INSEAD. He is the author of Throwing Sheep in the Boardroom and Innovating at the Top.
The economic crisis has changed the competitive landscape dramatically for companies around the globe. Cost cutting is in vogue but expense control alone will not suffice. Innovation is the surest way to not only survive the downturn but to come out stronger.
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