Luiz Pires
Luiz Pires is the Europe, Middle East, and Africa high-tech practice manager in McKinsey’s Munich office.
By Luiz Pires
5 March 2009
Analyses and comparisons between innovation environments never fail to generate quite a bit of both interest and controversy. The interest must be in large part because we all understand how critical innovative capacity is to economic competitiveness and sustainable growth. The controversy, however, often seems to be due to the somewhat imprecise definition of the concept.
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