Jens-Olaf Berwig is an associate principal in McKinsey’s Hamburg office, Nathan Marston is a principal in McKinsey’s London office, Lauri Pukkinen is an engagement manager in McKinsey’s Helsinki office, and Lothar Stein is a director in McKinsey’s Munich office.
Can companies measure the impact of their innovation activities? Can they benchmark their performance on innovation against that of their peers? Can the long-term effects of innovation strategies be tracked systematically? Yes, yes, and yes. In fact, not only can companies objectively assess innovation; we believe they must.
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