Jacques Bughin, Angela Hung Byers, and Michael Chui
Jacques Bughin is a director in McKinsey’s Brussels office, Angela Hung Byers is a consultant in McKinsey’s Seattle office, and Michael Chui is a consultant in McKinsey’s San Francisco office.
6 August 2009
Amidst the pain of an economic downturn, comes an overlooked competitive opportunity for companies: during recessions, only major innovations pass the test of success. These are the kinds of innovations that can sweep away older business models, creating a foundation for major growth that will endure long after the downturn has passed and a New Normal has taken hold .
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