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Jacques Bughin, Angela Hung Byers, and Michael Chui

Jacques Bughin is a director in McKinsey’s Brussels office, Angela Hung Byers is a consultant in McKinsey’s Seattle office, and Michael Chui is a consultant in McKinsey’s San Francisco office.

6 August 2009

Amidst the pain of an economic downturn, comes an overlooked competitive opportunity for companies: during recessions, only major innovations pass the test of success. These are the kinds of innovations that can sweep away older business models, creating a foundation for major growth that will endure long after the downturn has passed and a New Normal has taken hold .

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Social Innovation: A What Matters Special Report: In Print January 2012 click here to request a free copy

Stanford Social Innovation Review

The Stanford Social Innovation Review is written for and by social change leaders in the nonprofit, business, and government sectors. Sample articles of particular interest to readers of What Matters are available  below.