Don Tapscott is chairman of nGenera Insight and an adjunct professor at the Rotman School of Management, at the University of Toronto. He has written or cowritten more than a dozen books on technology in business, including Growing Up Digital: The Rise of the Net Generation and a sequel, Grown Up Digital: How the Net Generation Is Changing Your World.
The Net Generation, now coming of age, will shape the corporation for decades to come. Attracting sufficient numbers of Net Generation workers should be a top priority, since their talents will be critical to how companies adapt to future change.
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