Clay Shirky is an associate new-media professor in the graduate Interactive Telecommunications Program at New York University. His writings on Internet technology have been published in the Wall Street Journal and Wired, among others. He is the author of Here Comes Everybody: The Power of Organizing Without Organizations.
When organizations think about strategy, it’s often in the context of their own objectives. But when the surrounding reality changes—as it is doing in the media landscape—both strategy and goals need to adjust.
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